Proposal to the Land’s End – John o’ Groats Association Committee
1 Feb 2017
This document outlines a proposal for offering a range of certified challenges in addition to the End-to-End. I am proposing this because I think it will enhance members’ enjoyment of the Association, particularly those using motorized transport, and help us to recruit and retain more members across all categories.
The new challenges would be in two categories:
End-to-End Plus: these would involve doing the ‘standard’ End-to-End but with additional challenges on top.
UK Country Challenges: these would involve doing something less than the End-to-End, within the individual countries of the UK.
See appendix for a list of suggested challenges.
3. BENEFITS FOR ASSOCIATION MEMBERS
There are two main reasons why I think this may be attractive to members and potential members:
For those who do the trip by motorized transport (a group under-represented in the Association in terms of numbers of members), it is possible to do many trips over the course of a life time and it would be interesting to have other challenges to do in addition to the ‘standard’ End-to-End.
Those who travel on foot or cycle may not have time to do a full End-to-End, especially when they are of working age – having some shorter options may be attractive to them.
4. BENEFITS FOR THE ASSOCIATION
From the point of view of the association the potential benefits are as follows:
Increased membership. I think we would attract more members this way. Within the long distance driving and (particularly) riding communities there is a strong appetite for completing certified challenges and having a range of these will be attractive. For walkers and cyclists the shorter challenges will set the bar lower in terms of doing a challenge recognized by the association.
Improved member retention. Many people join the club in order to gain their End-to-End certificate and leave the following year. If there were a range of further challenges to do, they may continue to do them year on year and therefore retain membership. Again, this applies particularly to those using motorized transport.
Wider age-spread. Because the shorter challenges make it more likely that people of working age will be able to complete one on foot or by bicycle we may get a wider age-spread of members.
5. MEMBERSHIP LEVELS
If we offer additional challenges it is important that they do not ‘dilute’ the integrity or standards of the Association. I propose that only those who have completed a full End-to-End are admitted to Full Membership. Those completing the shorter challenges would only be entitled to Associate Membership.
6. FINANCIAL ISSUES
As now, if a Member has completed a trip in a particular year, they would be entitled to a certificate on paying that year’s membership fee. However, if they had done more than one journey that year the additional certificates would be charged for (for example £ 10 per challenge completed). Similarly Associates paying their annual fee would be entitled to one free certificate and would pay for additional ones.
7. PROMOTION OF THE CHALLENGES
I could take to the lead in promoting these challenges, and the Association generally, within the long-distance riding community where I have extensive contacts and also within the long-distance driving community. I would also be happy to write press releases for distribution to walking and cycling websites and magazines.
8. EVIDENCE FOR CERTIFICATION
I could take the lead in suggesting places where those doing the trips by motorized transport should get receipts, stamps or signatures to show that they have completed a particular challenge. Largely, though this would be left to the initiative of the person doing the challenge and the onus would be on them to collect sufficient evidence that they had completed it. The same applies to people doing the routes by other means.
If a substantial number of people undertake these new routes it could potentially create a significant amount of work in terms of verification. In this eventuality the committee may decide to appoint a dedicated ‘Verification Officer’.
10. ROUTE ADVICE
These routes could also create an additional demand for route advice and we do not have route packs for them. Whether or not we offer informal advice for these routes would be at the discretion of the Route Advisor.
APPENDIX – SUGGESTED CHALLENGES
6 Points of Great Britain – LE and JoG, plus the most north, south, east and west points of mainland GB.
6 Points of United Kingdom – LE and JoG, plus the most north, south, east and west points of mainland UK (I assume the most West would be in Northern Ireland)
14 Points of Great Britain – LE and JoG, plus the most north, south, east and west points of England, Scotland and Wales
18 Points of United Kingdom – LE and JoG, plus the most north, south, east and west points of mainland England, Scotland, Wales, and Northern Ireland
Multiple trips awards – for example, awards for 5 End-to-Ends, 10 End-to-Ends, 15 End-to-Ends etc.
This list could be increased by also adding mid-points etc.
England End to End – Land’s End to Marshall Meadows Bay
Scotland End to End – Mull of Galloway to John O’Groats
Wales End to End – Barry Island to Bull Bay
Ireland End to End – Crookhaven to Fair Head
Northern Ireland End to End – Belcoo to Fair Head* (*This is probably too short to be a challenge for motorized transport)
In each case, these are what I am guessing are the furthest two points apart accessible by public road based on looking at a road atlas and doing some internet research. Please can someone correct these if they are not right and you know the correct points?
Four Points of England – Marshall Meadows Bay, Lowestoft Ness, Lizard Point, Sennan Cove
Four Points of Scotland – Dunnet Head, Peterhead, Mull of Galloway, Ardnamurchan Point)
Four Points of Wales – Point of Ayr, Chepstow, Rhoose, Treginnis
Four Points of Ireland – Malin Head, Burr Point, Crookhaven, Dunquin
Four Points of Northern Ireland – Ballintoy, Burr Point, Cranfield Point, Belleek
Again, these are what I think are the four extreme most points that are reachable by public roads and I would be grateful if someone would correct the ones that are wrong.
This list could be extended by adding six-point challenges, midpoints etc.